9 years of experience in digital services, out of which 5 years in web analytics. Her rich expertise includes implementation, data processing as well as reporting and issuing recommendations. Still undecided whether she prefers the technical or business aspect of analytics, but she still manages to connect them both. After several years of experience with the Google ecosystem, she currently works mainly with Adobe tools. For two years, she has been part of Feld M – a German consulting agency focusing on digital analytics.
She works remotely, exploring the world on a motorcycle.