26 - 27.09.2019

PTC is a boutique conference located in Warsaw, targeted to digital analytics specialists. Learn about advanced analytics implementation techniques, good practices, out-of-the-box solutions, what and why can something be measured.



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Masterclass Workshops

First day will be dedicated to 3 well known specialists, sharing their knowledge during Masterclass Workshops. Which one is the best for you?

You want to sharpen your Google Analytics skills? Don’t miss the polish rockstar Maciek Lewiński’s during “Google Analytics - Tips’n’Tricks”!

Can’t use the popular solutions? Build your own after attending “Ungoogle yourself or how to build your own digital (customer data) analytics platform with Tealium and Microsoft Azure” led by Maciej Stanasiuk!

Love looking at raw data? Find out what the combination of Google Analytics, BigQuery and SQL can do at “Paleo Diet. Stop looking at processed data” held by Paweł Kapuściński.

Centrum Zielna
Centrum Zielna
Centrum Zielna

Masterclass Workshops (sold separately) will be held in a workshop centre in Centrum Zielna, which is a 10-minute walk from the main venue at Kino Atlantic. Their rooms are perfectly fitted for 15-25 people workshops.

Maciej Stanasiuk's Workshop will be held in "Marzyciele i Rzemieślnicy" at Dom Towarowy Braci Jabłkowskich, 3rd floor (Bracka 25).

Unfortunately, Craig Sullivan's workshop had to be canceled due to his absence.


Crème de la crème of digital analytics industry, we believe in learning from only the best. You will learn how to build analytics for products and services that will support your business decisions with data instead of opinion. Get to know the latest frameworks and approach to data-driven culture and listen to practical case studies that will broaden your knowledge of tracking implementation & data analysis.

Kino Atlantic
Kino Atlantic
Kino Atlantic

Lectures will be held in a cinema hall with comfortable seats and an amazing display & audio. Inside the cinema you will find a big foyer with a bar where you can enjoy your coffee, beer or snacks.

Atlantic cinema, placed in the heart of Poland's capital city, is the oldest cinema still operating in that city. Opened back in 1930, it survived the Warsaw Uprising and was refurbished after the war.


Shhhh…. it’s not a secret one learns the hottest rumors, tricks and solutions in smaller crowds. Don’t think about coming back home right after the conference and join us on a data-driven afterparty at SPATiF!


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  • Interviews with some of the brightest marketers in the world of content marketing.
  • Interviews with some of the brightest marketers in the world of content marketing.
  • Interviews with some of the brightest marketers in the world of content marketing.
  • Interviews with some of the brightest marketers in the world of content marketing.

About Us

Mateusz Waligórski
Bogna Sayna
Wojtek Hotówko

People That Count, an idea that evolved from Web Analytics Wednesdays was founded to fill the niche of advanced analytics conference focused on implementation techniques, good practices, out-of-the-box solutions and general exchange of knowledge among audience members.

PTC is founded by Mateusz Waligórski, organizer of Web Analytics Wednesday since 2013, a quarterly Digital Analytics meetup based in Warsaw and past coordinator of UX Poland.

Produced in cooperation with Wojtek Hotówko and Bogna Sayna - Hot Labs, an event company, producing UX Poland since 2014, currently coordinating and assisting in Smash Warsaw and PropTech Poland.

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